Team Members

DJ Furano

Delaney Nagy

Jasper Treese

Lexis Johnson

Palmer Anderson

Our Client

• WHKA FM 87.7
  • A small local radio station playing a diverse selection of music, including classic favorites.

WHKA Originally

• No social media presence.
• Only 11 followers.
• Dated logo.
• Lack of a proper website; exclusively available on TuneIN.

The Question

• Identify WHKA's purpose, target audience, perception goals, and overall objectives.
• The Problem: The client lacked direction on where and how to initiate improvements.

Establishing the Brand Identity

Target Audience

• • College students (UConn).
  • Objective: Reintroduce classics from the 60s to the 2000s to the younger generation.
  • Cohesive retro theme across logo, website, and social media.

The Deliverables

Logo Redesign:

Website Revamp:

Check out the new website

Social Media Marketing Plan:

• Active weekly posts.
• Content calendar creation.
• Strategic hashtag use for wider reach.
• Hashtags: #MusicNostalgia, #collegeradio, #VintageVibes, #radiolife, #localradio, #TBT, #radiorewind.
• Marketing Budget: $200.

Content & Marketing Bundle:

• Flyers & Marketing Incentives:

  • Flyers around campus.
  • "Guess the Song & Win a Dunkin Gift Card" campaign.
  • JBL Speaker Instagram giveaway.

• Content & Marketing Bundle:

  • Content for the next few weeks.
  • Detailed content calendar.
  • Marketing budget options for 2024, including a guide, color palette, and Instagram guidelines.

Results:

• Strengthened online presence.
• Impressive 1045.45% increase in followers.
• Improved and informative website.
• Organically reached a larger target audience.
• Established a clear brand identity and creative direction for WHKA's future initiatives.

Team:

Gabriella Shorr

Matthew Freeman

Eimear McGowan

Sydney Salomon

Client

• Professor Anna Mae Duane, Director of the UConn Humanities Institute.

Project Overview

• First Meeting: September 7th.
  • Introduction, questions, project understanding.
  • Contact info for four Humanities Faculty Fellows provided.

Project Details

• Objective: Create 4 short videos spotlighting the work of Faculty Fellows at the UConn Humanities Institute.
• Inspiration: Modeled after Colby College.
• Style: Interview format, main subject on camera, background music.
• Target Audience: Students, scholars.

Project Plan

1. Draft interview questions.
2. Pre-interview Zoom call.
3. Revise questions based on feedback.
4. Schedule interviews, reserve room, rent equipment.
5. Film interviews in the Humanities Institute.
6. Rough cut editing, send for feedback.
7. Final cut editing, send for final feedback.

Research

• Study current research projects of Fellows.
• Remi reads previous books by Fellows for better understanding.
• Utilized ChatGPT for drafting interview questions.

Filming Equipment

• 2X SONY FX30
• Shotgun Microphone
• Medium and Close-Up Shots

Editing Process

1. Rough Cut:
   • Remove unnecessary footage.
   • Shape the narrative.
2. Final Cut:
   • Add graphics.
   • Integrate background music.
   • Utilize Adobe After Effects for interview graphics.

Challenges

• Scheduling difficulties with group members and Humanities Fellows.
• Limited availability of on-camera experience among Fellows.
• Difficulty in acquiring suitable B-roll footage.

Team

Evan

Remi

Laurel

Aaron

Objectives

The Boss Branding Revamp project aimed to enhance the visual identity and online presence for "The Boss." The key objectives included:

1. Logo Redesign
2. Style Guidelines
3. Landing Page Wireframe & Mockups
4. Social Media Calendar
5. Photoshoot

Our Experience

The project faced challenges such as rescheduled photoshoot dates and delays in client deliverables. Despite these obstacles, the team demonstrated flexibility and adaptability to ensure the successful completion of the project.

Logo Redesign

• Shortened the stripes for a more streamlined look.
• Consolidated fonts, opting for a unified typeface.
• Aligned the new logo colors with the overall website palette.

Style Guidelines

Landing Page

Visit the Landing Page

• The client decided to defer the use of the landing page until the product is more established.

Social Media Calendar

• The BOSS maintains an active presence on Instagram and Facebook every Monday-Friday.
• Coordinated posts and grids weekly, stories/reels 1-2 times, shorts/tiktoks twice a week, and one long YouTube video by month-end.

Photoshoot

Conclusion

This project underscored the importance of effective communication with clients, adapting to changes in timelines, and diligent follow-ups. The Boss Branding Revamp successfully delivered a redesigned logo, comprehensive style guidelines, and a social media strategy, setting the foundation for an elevated brand presence.

Team:

Kayla Brand

Karli Vare

Jillian Milton

Overview

The Locca Boba Tea Marketing Campaign was a comprehensive project undertaken by a team consisting of Michael Richardson, Ashley Davis, Trinity Caban, Tiana Rollins, and Haley Kozlowski. The client, Emre Yenici, co-founder of Locca Boba Tea, sought to revamp their brand image, enhance their online presence, and create visually appealing and informative content to showcase their premium boba tea products. The project included an assessment of existing platforms, conceptualization and filming of promotional content, and the development of additional marketing materials.

Objectives:

1. Platform Assessment:

   • Review and analyze Locca Boba Tea's existing website and social media platforms.
   • Gain a deeper understanding of the brand's aesthetic, mission, and performance through analytics.

2. Inspiration and Conceptualization:

   • Seek inspiration from other successful boba tea companies and popular food and drink content on platforms like YouTube and social media.
   • Develop a script outlining the essence of Locca, the process of making their products, and the unique selling points.

3. Storyboards and Equipment Setup:

   • Create detailed storyboards to visualize the shooting sequences and content flow.
   • Compile a comprehensive list of equipment, including cameras, lenses, lighting, and kitchen appliances, to ensure a smooth filming process.

4. Shoot Days and Editing:

   • Conduct test shoots to fine-tune camera settings and angles on October 19th, 2022.
   • Commence the first official shoot on October 26th, 2022, capturing the preparation of boba tea products.
   • The editing period, from October 30 to November 12, involved quick edits, coloring, font integration, minor transitions, and the addition of visually appealing elements like clumps of boba.
   • A reshoot was conducted on November 13 to address any potential improvements.
   • Final edits were completed between November 20 and December 3, ensuring the content met Locca's and the team's standards.

1. Additional Content - Pursue Care Storyboard

   • Recognizing the need for supplementary content, the team engaged in developing storyboards for Pursue Care.
   • The storyboards evolved through stages, involving client meetings, progress updates, and problem-solving.
   • Despite time constraints, the team successfully delivered two finished storyboards for Pursue Care.

Challenges and Achievements

1. Communication Challenges:

   • Locca presented communication challenges throughout the project.
   • Despite these challenges, the team successfully navigated through and ensured the project's completion.

2. Client Reception:

   • Locca's commercials were well received by both the client and the project team.
   • The final deliverable met Locca's expectations and contributed positively to the brand's image.

3. Team Collaboration:

   • Despite the difficulties with the client, the team worked cohesively, showcasing strong collaboration skills.
   • The ability to produce additional content for both Locca and Pursue Care demonstrated the team's versatility and problem-solving skills.

Team:

Michael Richardson

Ashley Davis

Trinity Caban

Tiana Rollins

Haley Kozlowski

Student Project Manager: Grace Coll

Student Team Members:

Chris Holguin
Akari Ohashi
Grace Coll