Our Client
- WHKA FM 87.7
- A small local radio station playing a diverse selection of music, including classic favorites.
WHKA Originally
- No social media presence.
- Only 11 followers.
- Dated logo.
- Lack of a proper website; exclusively available on TuneIN.
The Question
- Identify WHKA's purpose, target audience, perception goals, and overall objectives.
- The Problem: The client lacked direction on where and how to initiate improvements.
Establishing the Brand Identity
Target Audience
-
- College students (UConn).
- Objective: Reintroduce classics from the 60s to the 2000s to the younger generation.
- Cohesive retro theme across logo, website, and social media.
The Deliverables
Logo Redesign:
Website Revamp:
Social Media Marketing Plan:
- Active weekly posts.
- Content calendar creation.
- Strategic hashtag use for wider reach.
- Hashtags: #MusicNostalgia, #collegeradio, #VintageVibes, #radiolife, #localradio, #TBT, #radiorewind.
- Marketing Budget: $200.
Content & Marketing Bundle:
-
Flyers & Marketing Incentives:
- Flyers around campus.
- "Guess the Song & Win a Dunkin Gift Card" campaign.
- JBL Speaker Instagram giveaway.
-
Content & Marketing Bundle:
- Content for the next few weeks.
- Detailed content calendar.
- Marketing budget options for 2024, including a guide, color palette, and Instagram guidelines.
Results:
- Strengthened online presence.
- Impressive 1045.45% increase in followers.
- Improved and informative website.
- Organically reached a larger target audience.
- Established a clear brand identity and creative direction for WHKA's future initiatives.