Objectives
The Boss Branding Revamp project aimed to enhance the visual identity and online presence for "The Boss." The key objectives included:
- Logo Redesign
- Style Guidelines
- Landing Page Wireframe & Mockups
- Social Media Calendar
- Photoshoot
Our Experience
The project faced challenges such as rescheduled photoshoot dates and delays in client deliverables. Despite these obstacles, the team demonstrated flexibility and adaptability to ensure the successful completion of the project.
Logo Redesign
- Shortened the stripes for a more streamlined look.
- Consolidated fonts, opting for a unified typeface.
- Aligned the new logo colors with the overall website palette.
Style Guidelines
Landing Page
- The client decided to defer the use of the landing page until the product is more established.
Social Media Calendar
- The BOSS maintains an active presence on Instagram and Facebook every Monday-Friday.
- Coordinated posts and grids weekly, stories/reels 1-2 times, shorts/tiktoks twice a week, and one long YouTube video by month-end.
Photoshoot
Conclusion
This project underscored the importance of effective communication with clients, adapting to changes in timelines, and diligent follow-ups. The Boss Branding Revamp successfully delivered a redesigned logo, comprehensive style guidelines, and a social media strategy, setting the foundation for an elevated brand presence.