Overview

The Locca Boba Tea Marketing Campaign was a comprehensive project undertaken by a team consisting of Michael Richardson, Ashley Davis, Trinity Caban, Tiana Rollins, and Haley Kozlowski. The client, Emre Yenici, co-founder of Locca Boba Tea, sought to revamp their brand image, enhance their online presence, and create visually appealing and informative content to showcase their premium boba tea products. The project included an assessment of existing platforms, conceptualization and filming of promotional content, and the development of additional marketing materials.

Objectives:

1. Platform Assessment:

   • Review and analyze Locca Boba Tea's existing website and social media platforms.
   • Gain a deeper understanding of the brand's aesthetic, mission, and performance through analytics.

2. Inspiration and Conceptualization:

   • Seek inspiration from other successful boba tea companies and popular food and drink content on platforms like YouTube and social media.
   • Develop a script outlining the essence of Locca, the process of making their products, and the unique selling points.

3. Storyboards and Equipment Setup:

   • Create detailed storyboards to visualize the shooting sequences and content flow.
   • Compile a comprehensive list of equipment, including cameras, lenses, lighting, and kitchen appliances, to ensure a smooth filming process.

4. Shoot Days and Editing:

   • Conduct test shoots to fine-tune camera settings and angles on October 19th, 2022.
   • Commence the first official shoot on October 26th, 2022, capturing the preparation of boba tea products.
   • The editing period, from October 30 to November 12, involved quick edits, coloring, font integration, minor transitions, and the addition of visually appealing elements like clumps of boba.
   • A reshoot was conducted on November 13 to address any potential improvements.
   • Final edits were completed between November 20 and December 3, ensuring the content met Locca's and the team's standards.

1. Additional Content - Pursue Care Storyboard

   • Recognizing the need for supplementary content, the team engaged in developing storyboards for Pursue Care.
   • The storyboards evolved through stages, involving client meetings, progress updates, and problem-solving.
   • Despite time constraints, the team successfully delivered two finished storyboards for Pursue Care.

Challenges and Achievements

1. Communication Challenges:

   • Locca presented communication challenges throughout the project.
   • Despite these challenges, the team successfully navigated through and ensured the project's completion.

2. Client Reception:

   • Locca's commercials were well received by both the client and the project team.
   • The final deliverable met Locca's expectations and contributed positively to the brand's image.

3. Team Collaboration:

   • Despite the difficulties with the client, the team worked cohesively, showcasing strong collaboration skills.
   • The ability to produce additional content for both Locca and Pursue Care demonstrated the team's versatility and problem-solving skills.

Team:

Michael Richardson

Ashley Davis

Trinity Caban

Tiana Rollins

Haley Kozlowski