2023

UConn Football Tailgates Documentary

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Objective

The primary objective of the UConn Football Tailgates Documentary was to create a short film that captured the essence, passion, and spirit of UConn's football fans during tailgating events. The overarching goal was to showcase why UConn was ranked #1 by USA Today for sports. The project aimed to immerse viewers in the unique and vibrant culture of UConn's football tailgates, emphasizing the enthusiasm and dedication of the fans.

Process

  1. Research

    • Conducted extensive research to understand the dynamics and significance of UConn's football tailgates.
    • Identified key elements that contribute to the ranking of UConn as #1 in sports by USA Today.

  2. Scouting

    • Explored various tailgating locations and engaged with fans to gain insights into their traditions, rituals, and expressions of team spirit.
    • Selected diverse tailgaters representing different facets of the UConn fan community.

  3. Filming

    • Utilized professional filming equipment to capture high-quality footage during UConn football tailgates.
    • Conducted interviews with 10 different tailgaters to gather personal stories, experiences, and perspectives.
    • Immersed in the tailgating environment to document the genuine passion and camaraderie of UConn fans.

  4. Editing

    • Compiled the collected footage into a cohesive narrative that reflects the diversity and energy of UConn football tailgates.
    • Edited the film to ensure a compelling and engaging storytelling experience.
    • Incorporated relevant visual elements to enhance the overall impact of the documentary.

  5. Putting it All Together

    • Synthesized the research, scouting, filming, and editing phases to create a seamless and impactful documentary.
    • Ensured that the final product effectively communicated the passion and spirit of UConn's football fans, aligning with the objective of showcasing why UConn was recognized as the best in sports.

Achievements

  • Successfully interviewed 10 different tailgaters, providing a broad representation of the UConn fan community.
  • Spent quality time with fans to authentically capture the tailgating experience.
  • Achieved the goal of illustrating why UConn's fans are considered the best in the nation, as recognized by USA Today.

Conclusion

The UConn Football Tailgates Documentary stands as a testament to the rich and vibrant culture of UConn's football fanbase. Through meticulous research, engaging scouting, and skillful filming and editing, the documentary encapsulates the passion, camaraderie, and unique traditions that make UConn fans stand out. This project not only highlights the spirit of UConn's football tailgates but also reinforces the university's reputation as the #1 sports destination according to USA Today.

Team Members

DJ Furano

Delaney Nagy

Jasper Treese

Lexis Johnson

Palmer Anderson

WHKA FM 87.7 Brand Identity

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Our Client

  • WHKA FM 87.7
    • A small local radio station playing a diverse selection of music, including classic favorites.

WHKA Originally

  • No social media presence.
  • Only 11 followers.
  • Dated logo.
  • Lack of a proper website; exclusively available on TuneIN.

The Question

  • Identify WHKA's purpose, target audience, perception goals, and overall objectives.
  • The Problem: The client lacked direction on where and how to initiate improvements.

Establishing the Brand Identity

Target Audience

    • College students (UConn).
    • Objective: Reintroduce classics from the 60s to the 2000s to the younger generation.
    • Cohesive retro theme across logo, website, and social media.

The Deliverables

Logo Redesign:

Website Revamp:

Social Media Marketing Plan:

  • Active weekly posts.
  • Content calendar creation.
  • Strategic hashtag use for wider reach.
  • Hashtags: #MusicNostalgia, #collegeradio, #VintageVibes, #radiolife, #localradio, #TBT, #radiorewind.
  • Marketing Budget: $200.

Content & Marketing Bundle:

  • Flyers & Marketing Incentives:

    • Flyers around campus.
    • "Guess the Song & Win a Dunkin Gift Card" campaign.
    • JBL Speaker Instagram giveaway.

  • Content & Marketing Bundle:

    • Content for the next few weeks.
    • Detailed content calendar.
    • Marketing budget options for 2024, including a guide, color palette, and Instagram guidelines.

Results:

  • Strengthened online presence.
  • Impressive 1045.45% increase in followers.
  • Improved and informative website.
  • Organically reached a larger target audience.
  • Established a clear brand identity and creative direction for WHKA's future initiatives.

Team:

Gabriella Shorr

Matthew Freeman

Eimear McGowan

Sydney Salomon

Humanities Institute

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Client

  • Professor Anna Mae Duane, Director of the UConn Humanities Institute.

Project Overview

  • First Meeting: September 7th.
    • Introduction, questions, project understanding.
    • Contact info for four Humanities Faculty Fellows provided.

Project Details

  • Objective: Create 4 short videos spotlighting the work of Faculty Fellows at the UConn Humanities Institute.
  • Inspiration: Modeled after Colby College.
  • Style: Interview format, main subject on camera, background music.
  • Target Audience: Students, scholars.

Project Plan

  1. Draft interview questions.
  2. Pre-interview Zoom call.
  3. Revise questions based on feedback.
  4. Schedule interviews, reserve room, rent equipment.
  5. Film interviews in the Humanities Institute.
  6. Rough cut editing, send for feedback.
  7. Final cut editing, send for final feedback.

Research

  • Study current research projects of Fellows.
  • Remi reads previous books by Fellows for better understanding.
  • Utilized ChatGPT for drafting interview questions.

Filming Equipment

  • 2X SONY FX30
  • Shotgun Microphone
  • Medium and Close-Up Shots

Editing Process

  1. Rough Cut:
    • Remove unnecessary footage.
    • Shape the narrative.
  2. Final Cut:
    • Add graphics.
    • Integrate background music.
    • Utilize Adobe After Effects for interview graphics.

Challenges

  • Scheduling difficulties with group members and Humanities Fellows.
  • Limited availability of on-camera experience among Fellows.
  • Difficulty in acquiring suitable B-roll footage.

Successes

  • Excitement from the client and Fellows.
  • Diverse skill set within the group.
  • Ahead-of-schedule completion.
  • High satisfaction from the Fellows with the final result.

Team

Evan

Remi

Laurel

Aaron

The Boss Branding Product Design

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Objectives

The Boss Branding Revamp project aimed to enhance the visual identity and online presence for "The Boss." The key objectives included:

  1. Logo Redesign
  2. Style Guidelines
  3. Landing Page Wireframe & Mockups
  4. Social Media Calendar
  5. Photoshoot

Our Experience

The project faced challenges such as rescheduled photoshoot dates and delays in client deliverables. Despite these obstacles, the team demonstrated flexibility and adaptability to ensure the successful completion of the project.

Logo Redesign

  • Shortened the stripes for a more streamlined look.
  • Consolidated fonts, opting for a unified typeface.
  • Aligned the new logo colors with the overall website palette.

Style Guidelines

Landing Page

  • The client decided to defer the use of the landing page until the product is more established.

Social Media Calendar

  • The BOSS maintains an active presence on Instagram and Facebook every Monday-Friday.
  • Coordinated posts and grids weekly, stories/reels 1-2 times, shorts/tiktoks twice a week, and one long YouTube video by month-end.

 

Photoshoot

Conclusion

This project underscored the importance of effective communication with clients, adapting to changes in timelines, and diligent follow-ups. The Boss Branding Revamp successfully delivered a redesigned logo, comprehensive style guidelines, and a social media strategy, setting the foundation for an elevated brand presence.

Team:

Kayla Brand

Karli Vare

Jillian Milton