Spring 2018

CT Innovations introduced ATION to SeeClickFix, a company that provides the ability for citizens who find public issues in their local communities to connect directly with the city government. This allows issues to be efficiently dealt with, and also creates a medium where the process of the resolution can be well communicated to the citizen. Our task was to create a concise, one minute video for the company that presented the product’s unique benefits on their website, as well as a tool they can use to pitch to city officials. The guideline provided was that they wanted the video to be a mix of live action and animation.

We dove headfirst into this project, as we all went straight into brainstorming the look and feel that we wanted this video to have. We scoured the internet for anything from TV shows or other companies’ marketing videos that met our vision of the project. The team very quickly was able to come to a unified understanding of the tone and feel wanted.

When we pitched our proposals to our clients, we found that we had the luxury of working with youthful invigorated members of the company who were very much on the same page with our plans for video development. They chose their favorite of the three narrative tones that we pitched, and it was time to get to work.

Our narrative focused on the process of how local governments solve issues in their community. Our focus was on two perspectives, “the user” and “the city”. It begins with the user walking down the street and tripping on a pothole. It takes the viewer through the current model of reporting issues in the community, and highlights the inefficiency and lack of communication. The video then introduces the same exact scenario with the user tripping on a pothole, and then introduces what the reporting model would look like with SeeClickFix implemented, highlighting the improvement on efficiency, as well as citizen satisfaction.

When we began preproduction, our clients wanted to have a very active part in our process. We would come up with the script, and they would write the narration. When we storyboarded out the script, the clients also delivered us a storyboard of how they envisioned it. This dynamic continued into production, as about half of the video was filmed with actors and locations chosen by us, while the other half was filmed with actors and locations they had in mind. We actually found this process extremely desirable and effective. We were able to meet the needs of the client, while still providing our creative and design understanding which they were very open to implement.

Project Team
Mike Carlson
Nini Constable
Danial Hamzah
RJ Jones
Daniel Lee
Carly Zaleski