Connecticut Landmarks is a non-profit organization with a collection of historical landmarks all across CT. They own 15 sites in total all with different historical backgrounds and focus on hosting special events at these sites such as school trips, tours, weddings, Holiday activities and other social events.

CT Landmarks came to us looking for a social media strategy that would help them reach out to the community more efficiently. Specifically, they wanted to reach out more to LGBTQ and the Spanish speaking community. Our main goal was to create a sense of community throughout the CT Landmarks brand.

 

 

 

 

 

 

 

 

We accomplished this goal by creating a social media strategy document that CT Landmarks can use to interact better with their online followers and attract new ones. Additionally, created a posting guide for the month of November that they will be able to look back on for specific examples of what to post. We also visited three of the CT Landmarks properties to generate content for CT Landmarks to use and made mock ups of specific posts. Furthermore, we researched SEO for the CT Landmarks website. We proposed paid options as well as going into their site manually to improve SEO. Lastly, we spruced up the website by fixing broken links.

CT Landmarks presented us with multiple challenges that we tackled thoroughly and creatively. Our client was more than satisfied with our work which will make a lasting impact on CT Landmarks.