Over the semester our team has worked really hard to create this series of videos advertising the app FallCall! Maggie and Ali were our project coordinators, Ali took care of the motion graphics and also was very helpful on set dealing with camera and lights. Maggie took the lead on set and also helped out with the script writing. It was great that Kerrie let us use her acting skills for the “college student” video, she was really easy to work with and she also edited Noel’s video. Kaely edited Jim’s video and also provided the dog and house that we needed as props. David was really essential at our shoot in the woods helping with camera work and also worked on the sound for each video. Charlie was assistant director for the shoots in the studio with both Noel and Jim and was also very helpful when developing our idea and game plan with the client.

We had a few challenges throughout the process like finding older actors and dealing with weather, but overall we think that this was a successful project. In the beginning of the semester, we had a lot of different possible directions to take and we spent a lot of time deciding what would be most effective for our message. Because we wanted to promote the idea that everybody falls we thought the docuseries would be really effective. We developed this idea over the semester and had to do a lot of pre planning and scheduling to make it happen. Once the shots were in the can we split up the post production work and tried to make sure that each video had a cohesive look.

In the end we think that this video turned out well, to the best of our ability. Given more time we could have maybe been able to do test shoots, make a longer video or had more complex locations. However, we did with what we had and worked together to find the resources that we needed. The end product does a good job of marketing FallCall in a way that is engaging and interesting.

Watch the FallCall team’s other two videos here and here

Sustainable Real Estate Solutions is a company that is across 6 states already and continuing to expand accelerated clean energy to small businesses.  SRS provides C-PACE programs with a streamlined, standardized, technically-sound and transparent underwriting methodology that has earned the confidence of contractors, building owners, mortgage holders and capital providers around the country. This proven project underwriting methodology has facilitated the development of over $130 million of C-PACE projects nationwide – a level unmatched in the industry.

SRS came to us looking for a strategy that would help them reach out to the new leads more efficiently. Our main goal was to educate and drive new customers to the SRS brand.

We accomplished this goal by coming up with multiple effective solutions such as; revising email newsletter template, providing strategic SEO/SEM and LinkedIn Elevate documents. Additionally, edited animated video by recreating a new voiceover in turn conveyed a more confident message. Furthermore, SEO research for the SRS website provided information on effective benefits and suggested SEO company partnerships. In addition, email newsletter was provided in the html code to hand off directly with their web development staff. Lastly, curated information from LinkedIn on improving their communication on the platform.

SRS presented us with multiple challenges that we tackled thoroughly and creatively. Our client was more than satisfied with our work which will make a lasting impact on SRS.

Project Team
Ethan Backus
Peter Braunstein
Sarah Burdick
Abby Canova
Bridget Smith