Fall 2016

Diameter Health was founded with a goal of transforming healthcare through Diameter Health 3 clinical intelligence by developing software leveraging clinical analytics to normalize and understand the wealth of data in Electronic Health Records (EHRs). DH offers a range of solutions that fit the needs of their target market such as assessing patient risk, integrating information across practices and optimizing resource utilization through the use of data.

Fall 2016

The UConn Entrepreneurship and Innovation Consortium is an interdepartmental initiative between various groups at UConn. They deliver entrepreneurial training and venture development services to the UConn community.

The Consortium came to ATION because they wanted to promote their mission and brand. The group wanted to create a collaborative environment for UConn students by generating excitement about entrepreneurship.

We at developed a short film that engages and motivates students about entrepreneurship. It showed how anyone can bring an idea to life at UConn with the aid of the Consortium and the incredible amount of other resources that are available to students.

We used an innovative film making technique to to compliment the innovative nature of the Consortium and their goals. ATION had a wide range of cutting edge resources available to produce this video quickly. Overall, this film was a fantastic technical challenge that should serve as a reminder that here at ATION, we are equipped to create.

Fall 2016

Pack Leaders of Connecticut is a non-profit dog and cat rescue that focuses on training and transport for rescued animals. Pack Leaders exists due to grants, adoption fees, partners, donations, and the time dedicated by volunteers.  Our task was to redesign the organization’s website to better showcase what their programs for animals and volunteers consist of through a video and to create a user friendly management system.
We began by evaluating the original website and created documentation explaining the entire development process, editing the website, and how to use the website in the future.  For the introduction video, the team wanted to convey the founders’ vibrant personalities while providing an overview of the organization. To begin, the team created a written outline of the video that included how those goals would be accomplished through an interview-based story.

Spring 2016

The Adventure Park at Storrs came to ATION with the initial concern that they are not engaging with the UConn student body enough despite their close proximity to campus. Through research, our team focused on developing a strategy for spreading awareness here on campus as well as building out some creative work for the brand. After rounds of ideation and proposing solutions to the company’s problems, our team landed on three primary categories that we could strategize and take on. These would develop to be the campus rep program, social media graphics and animations, and a traditional print brochure.

The campus rep program was a relatively smooth process throughout the semester. Overall, these representatives would act as liaisons between the park and campus community, spreading word of the park to students as well as organizations at UConn and influencing groups to attend. Our team built out the persona for the position, potential outreach groups and organizations, promotional content, hosted event ideas, and the general responsibilities of the job. After approval of the idea from Doug, our team began the search for candidates. With an initial screening, followed by several interview sessions, we landed on two final applicants for the position, who Doug thought were perfect fits and later hired.

The social media graphics and animation proposal was also met with excitement from the client. Our team built out a list of major UConn events as well as holidays for the entire calendar year and began tackling creatives for each. Each concept has its own graphic still images and sistering animated gif to go along with it to be used for various social media accounts for The Adventure Park at Storrs as well as the campus reps’ personal social pages.

Lastly, our team created a sleek new print brochure design for the park which was geared specifically towards college students. After a couple of rounds of ideas, we landed on a clean new design that was pitched to the client and also met with approval.

Fall 2016

Housed within the School of Fine Arts, the Department of Dramatic Arts is an academic area within the University of Connecticut.  Students earn degrees in Acting, Arts Administration, Design and Tech, Puppet Arts, and Theatre Studies.  ATION was responsible for creating awareness and tasked with strategic promotion of the Dramatic Arts program for potential incoming students.

Our main goal for the semester was to work directly with the department to visualize and plan strategies for the future of the program while creating original marketing content.  We accomplished this by creating content that could immediately be published to digital and email platforms through leveraging social media networks and monthly email newsletters.  We also created a thorough breakdown of the marketing executions and how to seamlessly integrate original content into a successful social media outreach campaign that can be utilized every semester.  Our team edited video interviews for the department’s YouTube channel and created bumpers and lower thirds graphics. A series of promotional emails was devised for potential students and high school teachers that aligned with engineered plans for future department newsletters and a social media tactics.  

Spring 2016

International Studies Association (ISA) is comprised of more than 6,000 members from all over the world. Their members include professors, graduate and PhD. students, ambassadors, and practitioners who specialize in the realm of political science. Once a year, these members gather for a conference in a major city where they present their research, attend talks and panel discussions, and network with individuals who specialize in their respected fields.

Each year, ISA holds an international conference in a major city where they hold hundreds of panel, round-table, and paper discussions. ATION team ISA was challenged with the task of flying to Atlanta, Georgia to film the key elements of the conference.

Our team had a little over one month to prepare for our upcoming trip to Atlanta. Our main strategy was preparation; since we were the first group to venture out of UConn for a client project, we wanted everything to run as smoothly as possible since the conference only happens once a year. In that month, we comprised a list of all the equipment that we would be bringing with us, as well as a list of equipment that we would have to rent with ISA such as sandbags. We practiced setting up the filming equipment and filmed an event as a test for what our conference would be like. Lastly, we wrote a Preparation Document that detailed our backup plans in the event that something went wrong. We were so prepared, in fact, that our backup plan had a backup plan!

In Atlanta, we were hard at work gathering materials for ISA’s main deliverables. We conducted interviews of the moderators for their four key panel discussions, filmed TV Paul, the president of ISA’s speech about the 2017 conference in Baltimore, Maryland, recorded audio for the four key panel discussions and held impromptu interviews where conference-goers could tell us “Why I Go To ISA”. By the end of our trip, we had approximately 10.5 hours of video footage and used over 100 gigabytes of data!

We were able to present all five of our clients deliverables and then some with the intention that the fall 2016 ISA team would use the extra content for social media and website content.

Fall 2016

The International Studies Association (ISA), is an organization made up of more than 6,000 members worldwide including scholars, professors, students, and ambassadors. The purpose of ISA is to promote research and education in the field of international affairs and to provide opportunities for networking and collaboration between people that share an interest in the subject.

Over the course of the Fall 2016 semester, our team divided and conquered in order to accomplish three main tasks. Our first objective was utilizing the footage from the previous semester to create a series of eleven short videos to be shared on ISA’s social media channels to get their members excited about the upcoming conference. The other half of the team worked on the development of a “How to Make a Poster” animated video, to help ISA’s members create interesting and compelling posters when presenting to their colleagues at the conference.
For our final task, our team was hard at work preparing for the trip to ISA’s annual conference in Baltimore, which was held in March of 2017. While there we filmed sessions of the conference and video interviews with ISA members. The content will be packaged to be used on ISA’s digital channels. We met with the client multiple times to go over the logistics of sending our team to the conference. To ensure we were adequately prepared, we created a list of equipment that would be needed during the trip, a detailed schedule of tasks and responsibilities, as well as an official roster of who would be traveling in pre-production for Baltimore.

Spring 2016

Connecticut Data Collaborative, a company that makes public data more accessible by hosting it all in one place and providing visual, easy to understand models of the data.

It was ATION’s job to assist CTData in creating a brand strategy that would hold true to their company values while increasing brand awareness and social media following.

To continue their mission of making data more accessible we created a branding strategy allowing them to reach a larger audience by making their content more visual and engaging. This included a social media best practices guide, new social media content, an abbreviated logo, a redesigned newsletter, and a brand style guide.

Spring 2016

The Connecticut Children’s Alliance, (CCA) is a state-wide non-profit membership organization that supports Child Advocacy Centers and Multidisciplinary Teams across Connecticut by providing education, training, and resources. The CCA’s mission is to avail comprehensive state-wide services to all child victims and their families through collaboration, systemic change, public awareness and legislative advocacy.

CCA met up with members of ATION agency in February of 2016.  The organization needed a video that would help to educate viewers in the effectiveness of their process, as well as showing those potentially in need that these services are not only available, but highly effective.

When the ATION team got to work, we developed three distinct video types. The first proposal was called “A Day in the Life” which would be a live action video in which workers would be followed throughout the day showing how CCA functions through their eyes.  The second proposal was called “In Focus”, which incorporated both live action and animations and would incorporate interviews with team members and focus on the facility.  The third proposal was called “Flow” which would boast fully animated graphics which would transition into one another flowing from one visual to the next.  This third proposal won the clients over as it was determined that it would fit their needs the most as being a timeless form of videography as well as incorporating an appealing and innovative style.

ATION utilized our motion graphic skills to produce the video using only animation.  By using fluid transitions, the overall video was created to flow seamlessly from one scene to the next which created a cohesive and palatable presentation.  The video style focuses on real facts and CCA’s innovative process without being too emotionally negative.  This was an important feature of the video, as its message is intended to get across to the audience without making them uncomfortable, yet still delivering the message.