Fall 2013

ATION loves to be on the cutting edge of things, so when vPC approached us to work on a project, we couldn’t help but be excited. vPC is a virtual computer lab that allows UConn students and faculty to access all kinds of handy software from anywhere in the world. It was an incredibly helpful service, yet no one on campus seemed to know about it despite vPC’s best efforts to spread the word.

The ATION team had a clear goal when we took on this project: we wanted to build a less intimidating brand identity for vPC that would get more users from all schools logging into their SkyBox account. We developed a plan of action. The first item on our list was creating a new name. vPC sounded too technical and complex. We reimagined vPC as “Skybox by UConn”, gave them a new logo, and redesigned their website to match their fresh new name. Next, we created flyers, banners, and print advertisements. Through a combination of radio, television, and even public transportation, Skybox travelled across all of the UConn campuses and got people talking. To complete the package, we produced a video that showed new users all of the awesome things Skybox could do.

Oh, and we’re pleased to announce that… It worked! Usage of Skybox increased by over 50% in the first weeks after the launch, and we’re super excited to work with Skybox as it continues to grow!