Spring 2016

The Adventure Park at Storrs came to ATION with the initial concern that they are not engaging with the UConn student body enough despite their close proximity to campus. Through research, our team focused on developing a strategy for spreading awareness here on campus as well as building out some creative work for the brand. After rounds of ideation and proposing solutions to the company’s problems, our team landed on three primary categories that we could strategize and take on. These would develop to be the campus rep program, social media graphics and animations, and a traditional print brochure.

The campus rep program was a relatively smooth process throughout the semester. Overall, these representatives would act as liaisons between the park and campus community, spreading word of the park to students as well as organizations at UConn and influencing groups to attend. Our team built out the persona for the position, potential outreach groups and organizations, promotional content, hosted event ideas, and the general responsibilities of the job. After approval of the idea from Doug, our team began the search for candidates. With an initial screening, followed by several interview sessions, we landed on two final applicants for the position, who Doug thought were perfect fits and later hired.

The social media graphics and animation proposal was also met with excitement from the client. Our team built out a list of major UConn events as well as holidays for the entire calendar year and began tackling creatives for each. Each concept has its own graphic still images and sistering animated gif to go along with it to be used for various social media accounts for The Adventure Park at Storrs as well as the campus reps’ personal social pages.

Lastly, our team created a sleek new print brochure design for the park which was geared specifically towards college students. After a couple of rounds of ideas, we landed on a clean new design that was pitched to the client and also met with approval.