COEEA Spring 2021

Who is COEEA?

The Connecticut Outdoor and Environmental Education Association (COEEA) is dedicated to building a vibrant network of individuals, educators, and organizations committed to fostering outdoor education and environmental literacy. This project encompasses a range of initiatives aimed at invigorating COEEA's branding, website, and marketing efforts to expand their reach and impact.

 

The team:

Julia Padget

Emily Saleski

Katelyn Jepsen

Marcella Vertefeuille

Project Description

  1. New Branding
  2. Website Refresh
  3. Expanding Marketing Efforts

Branding Refresh:

A significant component of this project involved rebranding COEEA, breathing new life into its visual identity, and aligning it with the organization's mission. The following key steps were undertaken:

  • New Logo: A fresh logo was designed, serving as the centerpiece of the revitalized branding, capturing the essence of COEEA's commitment to outdoor education and environmental awareness.
  • Style Guide: A comprehensive style guide was crafted, providing clear guidelines for consistent visual representation.
  • Unique Color Scheme: A distinctive color palette was established to set COEEA apart from traditional environmental brands, introducing a unique color that adds depth to the brand's personality.
  • Typography: Two unique fonts were carefully selected to maintain brand coherence across all communications.
  • Social Media Branding: COEEA's social media presence was harmonized with the style guide through branded templates and design elements.

Website Refresh:

The COEEA website received a comprehensive update to enhance user experience and engagement:

  • New Logo Integration: The fresh logo was seamlessly integrated into the website's design, reflecting the updated branding.
  • New Colors and Fonts: The website embraced the new color palette and fonts to maintain a cohesive look.
  • Improved UI/UX: User interface and experience were optimized through content reorganization and the introduction of a prominent "JOIN" button for easy access to membership.
  • Engaging Content: Large text areas were divided, and imagery was added or updated to create a more visually appealing and informative website.

Marketing Enhancement:

Efforts to expand COEEA's reach and engagement spanned various channels:

  • Increased Web Traffic: The launch of the revamped website was supported by strategic social media posts, directing the audience to explore the new site.
  • Social Media Marketing: A comprehensive social media strategy was implemented, harnessing analytics to understand audience preferences and creating posting calendars, including templates for various content types.
  • Enhancing Interactivity: COEEA's social media presence was invigorated by engaging with outdoor and nature accounts, fostering interaction and growing followers on all platforms. An email template was designed to strengthen communication with members and stakeholders.

Conclusion

The COEEA project encapsulates a holistic approach to rebranding, refreshing the website, and enhancing marketing efforts. The result is a revitalized and engaging platform for promoting outdoor education and environmental literacy, creating new opportunities for growth and collaboration within the COEEA community.