Spring 2017

Throughout this semester we have conducted research and created final assets to enhance BeachParking.com’s marketing. In January, we completed a thorough SWOT analysis, looked at our potential competition, and identified the target market for our client (typically females age 24-56/ mothers). It was determined that BeachParking.com’s main goal was to spread more brand awareness through marketing on different channels as well as producing an explainer video to let consumers know exactly what our client’s company does. We initially ideated that in terms of our brand, potential different channels of advertising could include radio, Pandora, Facebook, and of course, the explainer video for social media channels.