Fall 2016

Housed within the School of Fine Arts, the Department of Dramatic Arts is an academic area within the University of Connecticut.  Students earn degrees in Acting, Arts Administration, Design and Tech, Puppet Arts, and Theatre Studies.  ATION was responsible for creating awareness and tasked with strategic promotion of the Dramatic Arts program for potential incoming students.

Our main goal for the semester was to work directly with the department to visualize and plan strategies for the future of the program while creating original marketing content.  We accomplished this by creating content that could immediately be published to digital and email platforms through leveraging social media networks and monthly email newsletters.  We also created a thorough breakdown of the marketing executions and how to seamlessly integrate original content into a successful social media outreach campaign that can be utilized every semester.  Our team edited video interviews for the department’s YouTube channel and created bumpers and lower thirds graphics. A series of promotional emails was devised for potential students and high school teachers that aligned with engineered plans for future department newsletters and a social media tactics.