Spring 2014

ATION collaborated with Mary Caravella from the Marketing Department of the UConn School of Business to produce a how-to video on developing a marketing persona. The process included writing a script, storyboarding and producing of a 4.75 minute video, “What Is A Persona?”, and creating a document to leave behind for the classroom.

The video has been published online and will be used as a teaching aid in DMD’s Business Strategies courses and in the School of Business’ marketing courses.