Spring 2016

The Connecticut Children’s Alliance, (CCA) is a state-wide non-profit membership organization that supports Child Advocacy Centers and Multidisciplinary Teams across Connecticut by providing education, training, and resources. The CCA’s mission is to avail comprehensive state-wide services to all child victims and their families through collaboration, systemic change, public awareness and legislative advocacy.

CCA met up with members of ATION agency in February of 2016.  The organization needed a video that would help to educate viewers in the effectiveness of their process, as well as showing those potentially in need that these services are not only available, but highly effective.

When the ATION team got to work, we developed three distinct video types. The first proposal was called “A Day in the Life” which would be a live action video in which workers would be followed throughout the day showing how CCA functions through their eyes.  The second proposal was called “In Focus”, which incorporated both live action and animations and would incorporate interviews with team members and focus on the facility.  The third proposal was called “Flow” which would boast fully animated graphics which would transition into one another flowing from one visual to the next.  This third proposal won the clients over as it was determined that it would fit their needs the most as being a timeless form of videography as well as incorporating an appealing and innovative style.

ATION utilized our motion graphic skills to produce the video using only animation.  By using fluid transitions, the overall video was created to flow seamlessly from one scene to the next which created a cohesive and palatable presentation.  The video style focuses on real facts and CCA’s innovative process without being too emotionally negative.  This was an important feature of the video, as its message is intended to get across to the audience without making them uncomfortable, yet still delivering the message.