The UConn Entrepreneurship and Innovation Consortium is an interdepartmental initiative between the Undergraduate Programs, the Office of the Provost and the Office of the Vice President for Research. It is their goal to deliver entrepreneurial training and venture development services to the greater community at the University of Connecticut. More specifically, the Entrepreneurship and Innovation Consortium is an umbrella organization at the University of Connecticut focused on creating and improving the entrepreneurship environment at the university. Its focus is to make the University a hub for entrepreneurship. They ultimately hope to make UConn synonymous with Entrepreneurship, and vice-versa.

In addition, the HackUConn 24 hour hackathon event was entering its second year, and had gained a sponsor for the event. This greater investment in the event demanded a focus on growing it from it’s initial size to something greater. To expand the event, as well as reach a larger audience, the tasks at hand were to create promotional content, record and document the event, and use this documentation from the event to create more promotional content in the future. The Entrepreneurship and Innovation Society was another source of input on event details for the hackathon.