Trebel is the world’s first licensed music service to deliver downloadable music for free by combining digital advertising and social payment technologies. Their mission is to enable young people everywhere to enjoy on-demand music and other media in a safe and legal environment while delivering fair compensation to the artist community by capturing billions of dollars lost each year to pirate sites and “safe harbor” apps. Our Ation team was tasked with creating a low budget marketing strategy to help spread the Trebel brand through college campuses.
After much deliberation and ideating, the team decided to host a “silent rave” sponsored by Trebel at the University of Connecticut that would be free to all students so long as they downloaded the free Trebel app. The team tackled every aspect of the event, from planning with the schools event coordinator to researching and ultimately choosing from different headphone companies to utilise for the event. We also created a small collection of flat graphics and short animations to promote the event, as well as a promotional video of the event itself for Trebel to use in future advertising. The “silent rave”, a dance party where attendees hear the DJ through individual headsets instead of speakers, was very successful, leaving all attendees satisfied and introducing the brand to a multitude of new people.
Project Team:
Nicole Harvey acted as one of the two project coordinators of the project and was responsible for all communications between the client and the team, as well as planning with the school’s event coordinator for the event itself.
Skylar Agnello as a one of the two project coordinators aided in event communications as well as completely managing the filming, catering, and music at the event.
Katie Sawosik was responsible for research and development of the events RSVP ticket system, including graphics- she also largely aided in finding the proper companies to rent from for the event.
Nick Donati created most all of the flat and animated graphics and assets used to promote the event and was responsible for acquiring professional lighting, decorations, and transportation for our equipment.
Ariff Jeff created animated content to be displayed at the event itself and aided in managing during the event.
Aaron Kane secured the events DJ and was tasked with advertising the event including but not limited to handing out a large amount of fliers throughout the University.