Fall 2017

Guess is a men’s and women’s fashion brand that originated in the 1980s. Guess licenses their watches to Sequel. Sequel commissioned ATION to help with Facebook content, special photos for their Holiday 2017 campaign and Spring 2018 campaign. Our team collaborated with the design team at Sequel to create content that met their needs and maintained a consistent branding look and feel.

Throughout the semester we had numerous photo shoots and learned how to set up shoots based on occasion, season, and style. Throughout the shoots, we sent sample photos to the Sequel client for feedback and approval. All photos were put into a Google drive, organized by shooting date for our client to select her favorites.  After the photos were approved by our client, we then edited watch faces to make sure they were clear to see and applied a filter which created an overall aesthetic for each campaign. Our final photos were then put in marketing sheets, for easier visual reference.