Spring 2018
CYMA Systems is a technology solutions firm based in Connecticut that serves mid-sized to Fortune 1000 businesses. As a full-service consulting firm, they engage with their clients one-on-one to make sure the final solution is not only beneficial, but profitable for their clients. In order to help more businesses, CYMA wanted to increase and improve their preexisting online presence. As such, they tasked ATION with developing a stronger, more cohesive social and digital presence that would allow not only clients, but their employees to feel more connected to CYMA as a company and help others understand who CYMA is and how they could help them.
As a team made up of three business strategists, a 2D animator, and a web designer, we took our unique skill sets and split them up into five different sections for a whitepaper that we believed would best help CYMA accomplish their goals. Morgan McKenna, a senior business strategist, focused on gathering and developing plans for our client to utilize when amping up their LinkedIn presence. This section included ways to set up an internal LinkedIn group for CYMA’s employees and suggestions on content our client could post in order to drive up engagement. Ryan Lowe and Alicia Fitzmaurice, a senior and junior business strategist respectively, followed Morgan’s lead when they developed an action plan for CYMA’s Facebook and Twitter presence. Ryan focused on Facebook and the different ways to help improve our client’s presence on that digital media platform. He came up with suggestions that included types of content CYMA could post, the frequency they should put out content, and how to set up analytics with Facebook Business Manager and how to utilize Dark Posts. Alicia, on the other hand, focused on creating a Twitter page for CYMA. In her section of the whitepaper, Alicia laid out steps on how to create an account, people our client should follow, content they could post, when they could post, and sample graphics CYMA could include in their tweets.
Moving away from social media marketing, the team’s project managers, Emily Ruffell and Hillary Therriault, focused more on the digital side of the whitepaper’s sections as they developed recommendations on how our client could improve their website and SEO. Emily, a senior web designer, spent time going through CYMA’s website’s layout and source code to come up with solutions on how to better optimize our clients website and improve the aesthetic of the page. She suggested that CYMA update some of their code to fix formatting issues on tablet view along with removing the double navigation bar featured on the website, switching over to sans-serif font, updating the website’s color scheme, and optimizing all the images for web to increase loading speed. Hillary, a junior 2D animator, teamed up with up with Emily to create recommendations for the whitepaper’s SEO section. They developed an action plan on how our client can best use the current SEO service they have by suggesting that they upgrade to the paid version of their SEO plugin, train someone in house to be in charge on updating and monitoring the SEO, and making sure CYMA renews their SSL Certificate so they can later make the migration to HTTPS.
In order to make sure our client was happy and had everything they needed to succeed at the end of the project, Emily and Alicia developed bonus content for CYMA to use. This included a logo redesign, social media headers for Facebook, Twitter, and LinkedIn, along with a job description, scope, and freelance hiring tips that CYMA can utilize when moving on to Next Steps portion of the whitepaper.
Project Team
Alicia Fitzmaurice
Ryan Lowe
Morgan McKenna
Emily Ruffell
Hillary Therriault