Fall 2017

Control Station is a software company located in Manchester, CT that produces solutions for monitoring plants. Plant ESP is their flagship software that operates in the background of the production, eliminating the need for routine manual checks, thus saving time and increasing efficiency for manufacturing plant managers and engineers. A six member ATION team was tasked with developing a way to convey the benefit of the complicated product to the target market.

The creation of an animated infographic and PSA style video that drew on a human element and integrated humor was perceived as an effective approach for the Control Station Team. The team coordinated a video shoot at UConn’s CoGen plant with an actor and shot the scenes for the video. Motion graphics, a voiceover, and cinematic edits were constructed as the team’s video deliverable. In addition, the team produced an animated logo for Plant ESP website and social platforms, along with a behind the scenes video.

Client Noah Vertefeuille gave the following testimonial:

“As an ATION alum, I knew when presenting this project that it would be a challenge. I also knew that if anyone could rise to the occasion, it would be ATION. I would highly recommend an ATION team to anyone in the future!”

Project Team

Nicholas Donati
Nick lent his abilities with Motion Graphics and videography to the final deliverable, responsible for adding 2D effects to the video. He also provided film equipment and transportation.

Alicia Fitzmaurice
Alicia served as a Project Coordinator and helped the team communicate their objectives to the client and Professor Congdon.

Anna Jannott
Anna was instrumental in making the storyboards for the ideation stage of the project and kept the team on script during their CoGen plant shoot.

Christopher Nista
Chris was important on the shooting day in order to get behind-the-scenes footage for the case study. Chris also used his understanding of design principles to help with weekly assignments and completed 2D graphics for the final deliverable.

Max Nonken
Max assisted in script writing and lent his abilities with videography and editing for the final deliverable.

Ben Schultz
As Project Coordinator, Ben helped the team define their roles, schedule shoots, and foster production. He also met with the staff at the plant, took pictures before the shoot, and obtained DMD-brand clothes as a gesture of appreciation to facilities manager Tim Grady.