Spring 2014

ATION worked with the Mansfield Downtown Partnership to create a logo for the September 21, 2014 event, the “Celebrate Mansfield Festival.” The design process took place as Storrs Center was still being built. Our team met with the Celebrate Mansfield committee and created numerous logo designs. The Celebrate Mansfield team ultimately decided on the current one because it reminded them of an app and it was reminiscent of their previous logo made up of squares. This logo is divided up in a similar manner, yet more organically.

Our logo was featured across the event in festival branding and promotional web and print materials. For more information and to view the logo live on the festival website, please see DowntownStorrsFestival.org.