“Worthy Patterson: A Trailblazer’s Journey” Marketing Campaign

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Overview:

"Worthy Patterson: A Trailblazer's Journey" is a compelling documentary film chronicling the extraordinary life of Worthy Patterson, UConn's first NBA player, during the challenging era of racial prejudice in 20th Century America. The film explores Patterson's accomplishments in sports, military service, and the music industry, shedding light on his resilience and resourcefulness in the face of systemic racism. The documentary aims to educate a diverse audience, stimulate discussions about unsung Black pioneers, and contribute to Connecticut's rich history.

Objectives:

  1. Broad Audience Education:

    • Share Worthy Patterson's remarkable journey with a wide audience, emphasizing his impact on Connecticut's history.
    • Illuminate the broader theme of Black pioneers navigating racial challenges during Patterson's 90-year life.

  2. Cultural Institutions Collaboration:

    • Partner with UConn, Husky Heritage Sports Museum, Connecticut Public Television, and the Greenwich Historical Society to promote and distribute the film.
    • Leverage local museums, schools, and libraries to integrate the documentary into exhibits and educational programs.

  3. Media Outreach:

    • Engage major Connecticut newspapers, including Greenwich Time, Greenwich Sentinel, Mansfield-Storrs Local News, and UConn's Daily Campus, to cover Patterson's story and the film.
    • Leverage social media platforms to create buzz, using the hashtag #WorthyPioneer, and reach a younger, digital-savvy audience.

  4. Community Involvement:

    • Collaborate with the Connecticut State Department of Education to integrate the documentary into school curricula, fostering discussions about Black history.
    • Encourage community screenings and discussions, facilitating a platform for dialogue and reflection.

Marketing and Distribution Strategy:

  1. UConn Alumni and Basketball Fans:

    • Utilize UConn's official channels, including the website, Facebook, Twitter, and Instagram, to promote the film among alumni and basketball enthusiasts.
    • Leverage the Husky Heritage Sports Museum to showcase the documentary and engage with the UConn community.

  2. Connecticut Public Television (CPTV):

    • Secure a broadcasting slot on CPTV during Black History Month, February 2023, and maximize visibility through their website and social media platforms.
    • Explore opportunities for broadcast on CPTV's sister stations in New York and New England.

  3. Greenwich Historical Society and Greenwich High School Collaboration:

    • Feature the documentary in the Greenwich Historical Society's March-September 2023 exhibit on Greenwich Athletes.
    • Conduct joint screenings and panel discussions with Greenwich High School during Black History Month 2023.

  4. Statewide Educational Outreach:

    • Work with the Connecticut Library Association to distribute the film to local libraries and organize screenings with discussions.
    • Collaborate with the Connecticut State Department of Education for wider distribution to schools and facilitate educational programs.

  5. Media Coverage:

    • Engage local newspapers and university publications to publish articles about Patterson's legacy and the film, generating local interest.
    • Leverage digital platforms and influencers to reach a broader and younger audience.

  6. Partnership with Fiscal Sponsor:

    • Leverage the marketing platforms of the fiscal sponsor, The Avon Historical Society, to share news and updates about the documentary.

Legacy and Impact:

The "Worthy Patterson: A Trailblazer's Journey" marketing campaign seeks to not only promote the documentary but also contribute to ongoing conversations about Black history. By engaging diverse audiences through cultural institutions, educational collaborations, and media outreach, the campaign aims to leave a lasting impact on how Patterson's journey is perceived, appreciated, and integrated into the fabric of Connecticut's rich heritage.

In recognition of Patterson's role as a trailblazer, the marketing efforts will be dedicated to amplifying his story, creating a space for reflection on the achievements of Black pioneers, and inspiring future generations to navigate their paths with resilience, courage, and a commitment to breaking down racial barriers.

This entry was posted in 2022.