Objectives & Target Market
The primary goal of this project was to breathe life into Talkwalker's AI voice, Tobin, through an animated caricature. Tobin, envisioned as a mid-30s, approachable, and encouraging professional, serves as the visual representation of Talkwalker's international marketplace. The target audience consists of business professionals seeking certification in the Talkwalker program, requiring Tobin to be relatable and reflective of the current workplace dynamics influenced by the COVID-19 environment.
Process
The project was executed through a collaborative effort within the team:
- Christina, Emilee, and Ryan contributed insights into the Talkwalker program, guiding the development of Tobin's character based on their extensive knowledge.
- Nicole and Jonathon took charge of Tobin's creation, meticulously designing character sheets and ensuring Tobin's overall visual representation aligns with the project's objectives.
Schedule
The team adhered to a structured schedule, meeting in class every Tuesday and Thursday. Additional bi-weekly sessions with Talkwalker facilitated ongoing communication and ensured alignment with their expectations.
Challenges
Several challenges were encountered throughout the project:
- Difficulties in obtaining timely approval from the higher-ups at Talkwalker.
- Periods of limited feedback due to Talkwalker's busy schedule.
Sketches & First Draft
Second Draft & Redesign
Character Sheets
Reactions from the Client
Client feedback played a pivotal role in shaping Tobin's final design:
- The team maintained regular communication with the client through weekly meetings and email exchanges.
- Client reactions were overall positive, leading to a successful collaboration and a design that aligned with their vision for Tobin.
- A mid-semester redesign was implemented to enhance Tobin's fit with the desired vision, demonstrating the team's adaptability and commitment to client satisfaction.
- The client expressed extreme satisfaction with the final Tobin design.
Skills Used and Lessons Learned
The project honed various skills and provided valuable lessons:
Skills:
- Advanced character design skills were expanded and refined.
- Understanding the intricacies and timelines involved in comprehensive character design.
- Enhanced communication skills, crucial for effective teamwork and client interaction in a virtual environment.
Lessons:
- Consideration of client review time is essential for successful project management.
- Clear identification of key decision-makers within the client team is crucial for efficient approvals and feedback incorporation.
The Tobin project not only enhanced the team's design capabilities but also demonstrated the importance of effective communication and adaptability in delivering a successful client project within the unique context of a virtual environment.